A Local’s Guide to the Rose Parade, Rose Bowl, and Beyond
Living in or near Pasadena means you get front-row access to one of the most iconic New Year’s traditions in the country: the Rose Parade and the Rose Bowl Game. But if you’ve ever dealt with the crowds, road closures, or early-morning chaos, you know that a little local knowledge goes a long way.
Whether you’re a first-timer or a seasoned spectator, here’s how locals do the Rose Parade and Rose Bowl, plus a few extras to enjoy while you're in town.
📌 Prefer a quick read? Scroll down for the short summary version!
1. The Rose Parade: What to Know Before You Go
When: Every year on January 1 (unless it’s a Sunday, then it’s January 2)
Where: Along Colorado Blvd, from Orange Grove to Sierra Madre Blvd
Local tips:
Curbside spots: People start claiming curb space the night before. If you're up for the adventure, bring blankets, chairs, and lots of layers, it gets cold overnight.
Ticketed seating: Don’t want to camp out? Grandstand seats are available for purchase and worth it if you want a guaranteed view and less chaos.
Best local viewing spot: Near Pasadena City College, you'll have easier parking options and less congestion than Old Town.
Pro tip: Streets close as early as 10 PM the night before, so plan ahead and walk or bike if you can.
2. The Rose Bowl Game: More Than Just Football
When: Afternoon of January 1 (or Jan 2 when the parade is on the 2nd)
Why it matters: It’s "The Granddaddy of Them All". The oldest bowl game in college football. Even if you’re not a die-hard sports fan, the energy is infectious.
Local tips:
Parking is tough: Consider the Parsons parking lot with a shuttle to the stadium. It’s way less stressful than trying to park near the Arroyo.
Tailgating scene: One of the best in college football, whether you're attending or not, it’s worth walking through the scene to soak up the energy.
Stadium walk-in: If you're up for it, locals love the scenic walk through the Arroyo to the stadium, just wear comfy shoes.
3. Float Viewing & Family Fun
After the parade, the floats are parked for up-close viewing for 1–2 days. This is a local favorite, especially for families.
Location: End of the parade route, near Victory Park
Why go: You can really admire the craftsmanship and take your time without the crowds pressing in.
4. Where to Eat During Parade Weekend
The usual spots book up quickly, but here are a few that locals rely on:
Julienne (San Marino) – Elegant brunch before the parade madness
Lavender & Honey (Altadena) – Great coffee and toast before float viewing
The Arbour (South Lake) – Ideal for a celebratory post-game dinner
Lucky Boy (Arroyo Parkway) – Massive breakfast burritos for early risers staking out a parade spot
5. Don’t Miss These Nearby Attractions
If you're in town for a few days, take the opportunity to enjoy a little more of what Pasadena offers:
The Huntington Library – Gardens, art, and peace away from the parade crowds
Norton Simon Museum – Right on the parade route and worth a visit any time of year
Eaton Canyon – Great for a New Year’s Day hike if you're skipping the game
Short Version: Local’s Guide to the Rose Parade & Rose Bowl
The Rose Parade
Camp out curbside the night before or buy grandstand tickets
Best viewing: Near Pasadena City College for lighter crowds
Streets close early, so plan to walk or bike
The Rose Bowl Game
Use shuttle from Parsons lot to avoid traffic
Don’t miss the tailgates even if you’re not going inside
The walk through the Arroyo is scenic and worth it
Float Viewing
Head to Victory Park after the parade
Great for families, with less pressure and big photo ops
Where to Eat
Try Julienne, Lavender & Honey, or Lucky Boy
Reserve early, spots book out fast
Bonus Ideas
Visit The Huntington or Norton Simon Museum
Go for a hike at Eaton Canyon
Bottom line: With a little planning, you can enjoy Pasadena’s biggest day like a true local and maybe even skip the traffic while you’re at it.